COMPETITION THEME: "THE PARADOX OF FUTURE"

The Ultimate Brand Identity Challenge

Core Challenge: To combine two completely opposing concepts into a single, cohesive, and powerful brand identity.

01. Project Brief

Brand Name: AEON
Industry: Sustainable Luxury Space Tourism

Brand Context

AEON is a visionary company established in the year 2050, offering civilian space travel. However, unlike typical space agencies, their target audience is not adventure-seeking youth or thrill-seekers. Their primary clientele consists of billionaires and the elite, mature demographic who seek peace and exclusivity.

Brand Personality: Extremely Calm, Safe, Spiritual, yet High-Tech.

Core Value: "Earth is home, Space is the destination."

02. The Constraints (Rules)

Most space agency logos rely on imagery like rockets, stars, or planets. To test your strategic skills, this project comes with strict constraints:

RESTRICTIONS

  • NO Clichés: You are strictly prohibited from using icons of rockets, planets, stars, orbits, or spaceships.
  • Typography: No ready-made fonts allowed for the logotype. The typography must be Custom Lettering created by you.
  • Vibe Check: The visual identity must feel like a "5-Star Luxury Hotel" brand, NOT a Science Fiction movie. It should exude elegance, not just engineering.

03. Deliverables

To complete this challenge, you must submit the following full brand package:

Phase 1: Logo & Philosophy

  • Primary Logo: The main visual identity.
  • Responsive Variations: How does the logo adapt when scaled down (e.g., for an app icon or engraved on a luxury pen)?
  • Grid System: Proof of construction showing the geometric proportions used (e.g., Golden Ratio or Grid System).

Phase 2: Visual Language

  • Color Palette: Avoid standard "Space" colors like generic black or blue. Select a unique palette that signifies both Luxury and Technology (Examples: Deep Emerald, Copper, Matte White, etc.).
  • Typography Pairing: Selection of fonts for Headlines and Body text to complement the logo.

Phase 3: Brand Application (Mockups) - Crucial

To demonstrate how the brand lives in the real world, provide 3 High-Quality Mockups:

  • Space Suit: Logo placement on a luxury astronaut suit (Must be minimalist and elegant).
  • VIP Boarding Pass: This should not look like a paper ticket. Visualize it as a high-end object (e.g., a metallic or glass card).
  • App Interface: A Splash Screen design showing how the logo appears when the user opens the AEON app.

Ready to Submit?

Create your project, save it in a Google Drive Folder (Public Link), and register below.

* Any use of AI or Pre-made Templates will result in disqualification.

WIN 12,000 BDT

Registration Fee: 1,000 BDT

Register & Submit Project