Stop The Scroll Challenge
Core Objective: Design a single image ad capable of forcing a user to stop scrolling by being Psychologically Engaging.
01. Project Brief
Client: "NeuroSleep"
Product: Lucid Dreaming Headband (Wearable Tech)
The Context
On modern social media, people scroll incredibly fast. The average attention span is only 2-3 seconds. Most tech advertisements look exactly the same—a photo of the gadget, a list of features, and a happy model. These no longer grab anyone's attention.
Your Task: Create a static ad that makes the user feel confused, curious, or even slightly unsettled—and this very feeling must compel them to pause and look.
Core Message (Visual Only): "There is a world inside your sleep, and the control is now in your hands."
02. The Hard Constraints (Rules)
This project is difficult because you must avoid the conventional path. To test your creativity, you must follow these strict constraints:
STRICT PROHIBITIONS
- NO Product Image: You cannot use any image of the headband or the gadget itself in the design.
- NO Clichés: You are strictly prohibited from using images of sleeping people, moons, stars, clouds, or beds.
- Minimal Text: You cannot use more than 5 words in the entire poster (excluding the logo).
- The Vibe Check: The design must NOT look like an "Advertisement." It should feel like Modern Art, a Psychological Thriller poster, or a Surreal image.
03. Deliverables
To participate, you must submit the following:
Submission Requirements
- One (1) Final Design: The main visual ad.
- Format: 1:1 Square (1080x1080px) OR 4:5 Portrait (1080x1350px).
- Resolution: High Resolution JPEG/PNG.
Ready to Submit?
Create your design, save it in Google Drive (High Res), make the link "Public", and register below.
* Any use of AI or Pre-made Templates will result in disqualification.
Registration Fee: 1,000 BDT
Register & Submit Design